Company

Market Opportunity

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“Future business and IT strategies are aligned around mobile enablement and process improvements.” (Yankee Group)

Apisphere is targeting the ISV and business enterprise segment of the burgeoning mobile messaging market, which Yankee Group estimates will generate total worldwide revenues of $175 billion by 2010 and Portio Research believes will rise to $224 billion by 2013.

Three primary market trends are converging to create the “perfect storm” for companies such as Apisphere that can recognize and capitalize on this market dynamic.
 
  1. Enterprise Demand for Mobile Applications: Yankee Group reported that 49% of enterprise IT strategies involve enabling mobile access to corporate applications, and that CRM is the most strategic mobile application.
  2. Enterprise Demand for Presence and Location Capabilities:  According to Yankee Group, more than 60% of enterprises in a recent study reported that they would incorporate presence- and location-enabled capabilities into their mobile applications.
  3. Smartphone Growth: Mobile phones are destined to become the most common consumer and business electronics device, vastly overshadowing PCs, with 2.6 billion users predicted for 2009. According to Extreme Tech, 22% of mobile phones (or 572 million units) are predicted to be smartphones, capable of supporting advanced mobile applications, as well as presence and location capabilities. According to a recently featured article in The Economist, Informa Research claims the market for Smart phones will grow from 39 billion in 2007 to 95 billion in 2013 at which time they will make up fifty percent of the handset market by value.
Apisphere provides a means of capitalizing on this lucrative and expanding business demographic with a compelling solution that transforms the value of mobile applications and devices through Apisphere’s best-in-class SaaS location-specific mobile content delivery platform.