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“The mobile phone industry has been discussing location-aware applications for years, but until recently it was mostly talk. Now the reality is in sight.”

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BERKELEY, Calif.–(BUSINESS WIRE)–Apisphere Inc. (www.apisphere.com), a leading provider of location-awareness services for mobile business applications and devices, today announced the availability of Apisphere for Outlook, a location aware plug-in for Microsoft’s Outlook® messaging and collaboration client. Apisphere for Outlook enables users to send and receive automatic messages on their mobile devices or GPS-enabled laptops based on their Outlook calendar and location.

Using real-time location-aware information, Apisphere for Outlook will change the way people use their calendars and how they communicate with business associates, friends and family. When a meeting is scheduled in Outlook, the plug-in creates a “sphere” around the meeting location and the calendar entry. This sphere activates several features including mapping, real-time traffic updates and geo-triggered voice and text messages for reminders on the go.

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